Rated 3.9 out of 5 based off 145 ratings

Color 20 Black
Product Benefits Hydrating
Brand Almay
Item Form Liquid
Number of Items 1

  • MASCARA THAT VOLUMIZES: This is a buildable, conditioning mascara that delivers an instantly fuller, voluminous, stronger lash look
  • LASH CONDITIONING FORMULA: Enriched with a lash conditioning complex, the caring formula nourishes and hydrates eyelashes. Ophthalmologist tested and suitable for sensitive eyes
  • MAXIMUM VOLUME BRUSH: The peanut shaped applicator of the mascara wand is designed to reach every lash for a fanned out finish
  • LIGHTWEIGHT AND LONG WEARING: All day wear mascara feels comfortable on lashes while lasting up to 24 hours; non clumping, smudge proof
  • SUSTAINABLE FORWARD: To reduce our carbon footprint, the efficacious brush is made of 100% plant derived bristles; the vial is made with 95% post consumer recycled (PCR) material and the cap is made with 96% PCR material

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Product details

  • Product Dimensions ‏ : ‎ 2.75 x 0.71 x 5.75 inches; 0.71 Ounces
  • Item model number ‏ : ‎ 309970175269-1a
  • UPC ‏ : ‎ 309970175276
  • Manufacturer ‏ : ‎ Revlon Consumer Products Corp.
  • ASIN ‏ : ‎ B09L1K3V33
  • Country of Origin ‏ : ‎ USA
  • Best Sellers Rank: #45,325 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
    • #454 in Mascara
  • Customer Reviews:
    3.9 out of 5 stars 145 ratings

From the manufacturer

vegan, cruelty free, makeup, mascara, volume, conditioning, almay

vegan, cruelty free, makeup, mascara, volume, conditioning, almay

vegan, cruelty free, makeup, mascara, volume, conditioning, almay

vegan, cruelty free, makeup, mascara, volume, conditioning, almay

Why We Love It

vegan, cruelty free, makeup, mascara, volume, conditioning, almay

vegan, cruelty free, makeup, mascara, volume, conditioning, almay

Cares For Eyelashes + Sensitive Eyes

Enriched with a lash-conditioning complex, the formula nourishes + hydrates eyelashes

vegan, cruelty free, makeup, mascara, volume, conditioning, almay

vegan, cruelty free, makeup, mascara, volume, conditioning, almay

Wears Comfortably Up To 24 Hours

Eyelashes appear fuller, longer, + stronger all day without clumps or smudges

Find Your Shade

vegan, cruelty free, makeup, mascara, almay

vegan, cruelty free, makeup, mascara, almay

vegan, cruelty free, makeup, mascara, almay

vegan, cruelty free, makeup, mascara, almay

vegan, cruelty free, makeup, mascara, almay

vegan, cruelty free, makeup, mascara, almay

Your Eye Makeup Routine

vegan, cruelty free, almay, makeup, eyeliner

Conditioning Mascara

vegan, cruelty free, makeup, mascara, almay

Conditioning Liner

vegan, cruelty free, almay, makeup, eyeliner

I-Color Eyeshadow Palette

vegan, cruelty free, almay, makeup, eyeliner

Eye Makeup Remover Pads

Sensitive Eyes
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Hypoallergenic
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Fragrance Free
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Doctor Tested
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Cruelty Free
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Almay Volume & Conditioning Mascara™ is a lightweight, conditioning mascara that instantly delivers the appearance of fuller, longer, and stronger eyelashes. Enriched with an eyelash conditioning complex, the formula nourishes and hydrates for a healthy lash look; after all, this mascara wouldn’t be an Almay product without a formula that cares. Once on, the buildable mascara feels comfortable and wears for up to 24 hours—no clumping or smudging. And since we love the environment as much as your delicate eyes, the efficacious peanut-shaped brush is made of 100% plant-derived bristles that promise to coat every lash for a fanned out finish. Plus, the vial is made with 95% PCR material and the cap is made with 96% PCR material. Available in long wear non-waterproof and waterproof shades. Formulated without added parabens, SLS, mineral oil, DMDM Hydantoin, and Triclosan. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free. Suitable for sensitive eyes.

Product Reviews:


CA
4.0 out of 5 stars

Naively thought there were two
Reviewed in the United States ?? on November 27, 2022
Size: 0.27 Fl Oz (Pack of 1)Color: 40 Blackest Black
Verified Purchase
Based on photo option compared to other options on this same listing as well as increase of price I thought I was buying 2 but received one. Ripped off but Almay mascara is great for contact wearers.
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Baby Doll
4.0 out of 5 stars

Better than blue tube
Reviewed in the United States ?? on June 24, 2022
Size: 0.27 Fl Oz (Pack of 1)Color: 40 Blackest Black
Verified Purchase
The blue tube mascara flakes like crazy throughout the day. I prefer the two new ones (this and the green).
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Elizabeth
2.0 out of 5 stars

Flakes as soon as applied
Reviewed in the United States ?? on October 22, 2022
Size: 0.27 Fl Oz (Pack of 1)Color: 10 Blackest Black
Verified Purchase
This mascara flakes into my eye and onto my face as soon as I’m done applying it. The purple tube one and white/purple tube ones didn’t do this. It also takes multiple coats because it goes on with a dry heavy feel and makes my lashes fall flat. I try to recurl after to fix them but they slowly fall till they’re flat again within a few minutes. I was luckily able to find my regular type and can throw this one out today after a bad lashes week.
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Becky Willson
5.0 out of 5 stars

It was a good buy
Reviewed in the United States ?? on August 30, 2022
Size: 0.27 Fl Oz (Pack of 1)Color: 30 Black Brown
Verified Purchase
I like it, easy to apply, no flaking off. Removes easy at night
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jane palladino
5.0 out of 5 stars

Great mascara!
Reviewed in the United States ?? on April 24, 2022
Size: 0.27 Fl Oz (Pack of 1)Color: 40 Blackest Black
Verified Purchase
I've been having reactions to black color mascara but I figured I'd give Almay a try... no reaction! Very happy!
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4 people found this helpful
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D. J. Taylor
2.0 out of 5 stars

Not worth the money to me
Reviewed in the United States ?? on July 14, 2022
Size: 0.27 Fl Oz (Pack of 1)Color: 30 Black Brown
Verified Purchase
I bought Almay because I wanted hypoallergenic mascara. I don't think this is hypoallergenic because my eyes still itched and watered like they do with all other mascaras. Beside that, this mascara is not very good. No matter how many coats I tried to put on, it didn't make my lashes any thicker or longer, just darker. I threw this away.
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Francine C Margerum
5.0 out of 5 stars

Excellent mascara
Reviewed in the United States ?? on March 6, 2022
Size: 0.27 Fl Oz (Pack of 1)Color: 20 Black
Verified Purchase
Doesn't smear,makes lashes longer,easy to remove.
Like the brush
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One person found this helpful
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